“And how do I get my website to appear on Google?”
If I had a euro for every time I heard this question, I'd be telling you this from some paradise island. 😅
The good news: You don't need to be a technician, a programmer, or have a master's degree in algorithms. to improve the SEO of your website.
What you do need is to understand how Google (and others) play the game, have a little patience, and apply improvements that, although seemingly small, make a big difference.
In this post, I'm going to take you step by step through everything you can do to improve your website's SEO positioning on Google, even if you start from scratch.
And I'm going to do it with words you understand, examples you can apply today, and with that tone of a digital colleague who doesn't use unnecessary technical jargon or phrases copied from manuals.
We're going to talk about content, structure, backlinks, speed, search intent, mistakes that are killing your rankings without you even knowing it... and the best part: with practical actions so you can do it, without depending on anyone (or at least knowing exactly what to ask for if you hire someone).
So open a new tab with your website, grab a coffee (or a lemon and rosemary tea if it's afternoon and you're like me), and let's get to it. Because improving your website's SEO is possible. No frustration, no smoke, and no magical promises.
SEO stands for Search Engine Optimization, which in plain English means: how to make Google (and other search engines) understand your website, consider it useful and show it at the top when someone searches for what you offer.
But SEO isn't just about stuffing keywords into a pizza like oregano. SEO today is experience, structure, quality, speed, search intent and online reputation.
It's about knowing what your user wants and giving it to them. before you even ask.
¿Why is it so important?
Because 75% of clicks go to the first 3 Google results.
Because if you're not on the first page, you practically don't exist.
Because organic traffic is free (yes, FREE) and scalable.
Because it positions you as a reference, even if you are not yet a big brand.
SEO isn't magic; it's a medium- to long-term strategy. But the results last longer.
I promise you: you don't need to know how to program to get started.
But you do need have a clear map. Because doing SEO aimlessly is like trying to decorate a house without knowing if it has a foundation.
Here are the two initial steps that cannot be missed:
Before adding, it's time to review.
An basic SEO audit answers questions like:
What pages do I have indexed in Google?
Which ones are generating traffic?
Are there 404 errors or broken links?
Do I have titles and descriptions on all pages?
Does my website load quickly?
Is it mobile responsive?
Tools for easy auditing (without breaking your head):
Google Search Console: To see how Google sees you.
Screaming Frog: Brutal for scanning your entire website (free version up to 500 URLs).
PageSpeed Insights: It tells you the loading speed and what you can improve.
Tools | What is it for | Difficulty level | Free |
|---|---|---|---|
Google Search Console | View errors, indexing, keywords | Very low | ✅ |
Screaming Frog | Scan URLs, detect on-page problems | Media | ✅ (up to 500 URLs) |
PageSpeed Insights | See loading speed and optimization | Very low | ✅ |
Ubersuggest | Audit content and backlinks | Low | ✅ (limited) |
This is where the real strategy begins.
If you do not know What your ideal client is searching for on Google, you are writing for the air.
And if you don't use those searches intelligently, your content will be left in no man's land.
How to find good keywords?
Think about what your client would type into Google.
Use tools like:
Google itself (with its automatic suggestions and the "other questions" section)
Trick:
Look for not only high volume words, but those with clear intention and less competition.
Example: “online yoga classes for beginners” converts much better than “yoga.”
👉 Here you have a complementary post on “How to do easy keyword research without paying for tools”.
El On Page SEO It's like putting your house in order: everything clean, well-labeled, and meaningful. If Google comes across a chaotic website, it won't recommend it.
But if you see structure, clarity and logic… bingo.
Let's get to the most important thing.
This is the foundation of the foundation. And many websites have it in a mess.
1. Title (tag <title>):
It's the first thing Google and the user see in the results.
It should have your main keyword and sound natural.
Bad example:
Inicio - Web de María
Good example:
Clases de yoga online para principiantes | Escuela María
2. Headers (<h1>, <h2>, etc.):
They're like the subtitles of a book. Use only one <h1> per page (usually the main title) and organize the others well (<h2> for sections, <h3> for subsections).
3. Friendly URLs:
Avoid things like:
tudominio.com/index.php?postid=278
Best:
tudominio.com/yoga-principiantes-online
4. Meta descriptions:
They don't directly influence SEO, but they do influence CTR (clicks you receive).
Make them clear, persuasive, and include the keyword.
Images are heavy. And if you don't optimize them, Google will penalize you. But it's not just about reducing weight; it's also about helping the search engine understand what they're about.
Basic checklist for each image on your website:
📏 Appropriate size (no 4MB photos uploaded for a 300px space).
💬 Descriptive name (yoga-clase-online.jpg instead of IMG54897.jpg).
🧾 Well-written ALT attribute: helps Google and people with visual impairments.
🔄 Use modern formats (such as .webp) to lighten the load.
Google has said it clearly: Speed matters, a lot.
And the user experience too (what is called Core Web Vitals).
Keys to improving the speed of your website:
Use a good hosting (yes, cheap is usually expensive).
Enables Gzip compression.
Minify CSS, JS and HTML.
Use cache.
Optimize your images (yes, again).
Reduce the use of unnecessary plugins if you use WordPress.
Recommendation:
Install WP Rocket if you use WordPress. Or, if you don't want to pay, try LiteSpeed Cache (free, and works great with compatible hosting).
Google values whether your users are happy. How does it know?
If they click and stay, good.
If they click and run away (high bounce), bad.
If they visit more than one page, even better.
So:
Use clear menus.
Create an internal link architecture that makes sense.
Avoid intrusive pop-ups and banners that obscure content.
Make sure you can navigate from your phone without zooming.
There is a phrase that is repeated like a mantra in the world of SEO:
"Content is king".
But here at Zudro, we like to qualify it a bit:
👉 “Content is king… only if it truly helps the reader.”
Let's see how to write so that Google understands you, but above all, so that whoever comes to your website stays, trusts, and returns.
SEO isn't about throwing keywords around like you're sprinkling salt on a plate. It's about responding well to an intent.
Your content must:
✅ Resolve a real doubt
✅ Be clear, natural, and noise-free
✅ Use the main keyword and its variants (sensibly, without forcing)
✅ Have a structure that is easy to read: headings, lists, bold, etc.
✅ Include internal and external links that add value
Real badly structured example:
“In this post, we'll talk about SEO. It's important to know SEO. If you want to improve your SEO, read this.”
🙃 (Yes, we see this every day).
Well-structured example:
"If you're starting out with your website and don't know where to begin to improve SEO, this article guides you step by step. From understanding what Google is looking for to implementing specific changes."
This is one of the most underrated topics.
If someone searches “best blender 2025”, doesn't expect to read the history of blenders. He wants a comparative ranking.
If someone searches “How to improve my website’s SEO”, wants actionable tips, not encyclopedic definitions.
👉 Your content must respond exactly to what is being searched for.
And to do that, you have to analyze the SERPs (Google results), see what type of content is already ranking, and then improve it.
Tip:
Search for your keyword in incognito mode.
Take note: Are there videos? Lists? Step-by-step guides? Expert opinions?
Create your content in that format, but better.
Don't write for Google. Write for people who use Google.
Include anecdotes, real-life examples, relatable language, even humor if it fits your brand.
An SEO text doesn't have to be cold or robotic.
(Look at this very article. See?) 😉
You could have the most optimized website on the planet, with the most human-friendly text, the most carefully curated H1s, and an internal architecture that would make any query cry with emotion... but if no one talks about your website outside of it, in Google's eyes, you're like a talent hiding in a garage.
Off Page SEO is the way in which your authority grows outward. That is: how the entire web (the digital ecosystem, the digital world) recognizes your website as relevant, reliable and worthy of appearing above.
A backlink is basically a link from another website to yours.
And yes, Google still loves them.
But not all links are valid.
Which links are working today?
✅ Links from media outlets, reference blogs, universities, institutions, etc.
✅ Contextual links (within the content, not in a hidden footer)
✅ Links that are not forced: natural, coherent, well-written
What DOESN’T work (or could even penalize you)?
🚫 Link farms or websites that only exist to link
🚫 Mass link exchange (“I’ll link you if you link me”)
🚫 Links in comments like “visit my website” without context
🚫 Buying links from spam sites without analyzing their authority or profile
Without paying, without begging, without falling for dark tricks:
Create content worth linking to
If your content provides real value, it will be cited.
(This article, for example… 😉)
Guest post on other blogs
Offer to write a quality post for another website. It's work, but it works.
Share on networks, communities, forums
Reddit, Quora, LinkedIn, even Telegram groups can help you move your content.
Participate in interviews, events or collaborations
And ask to be linked from the event or media website.
Ahrefs (the best for link analysis)
SEMrush (more expensive, but very complete)
Ubersuggest (cheaper, less powerful)
Google Search Console (to see who links to you without extra filters)
Off-Page SEO isn't just about links.
Also included:
✔️ Brand mentions even if they don't link to you (yes, Google detects them)
✔️ Reputation on social networks
✔️ Reviews and ratings on Google, Tripadvisor, Trustpilot…
✔️ Participation in sector communities
👉 Take care of your brand. Because in modern SEO, the brand positions.
Nowadays, if you don't show up when someone searches “locksmith in Toledo” From his mobile phone while he is "locked down" outside of his home... you don't exist.
El Local SEO and the Mobile SEO are essential for physical businesses, services Local businesses, shops, restaurants and self-employed professionals who want their customers to find them when you need them most.
Do you have a token of Google Business Profiles (formerly “Google My Business”)?
But, run to create it. It's one of the most powerful factors for appearing in Google's so-called "map pack" or "snack pack": those three prominent listings with maps that appear when you search for something local.
Create (or claim) your listing on Google business
Fill out EVERYTHING: name, address, phone number, schedule, category…
Add real images and update them frequently
Post weekly or biweekly updates
Ask for reviews (and respond to them, even the negative ones)
👉 Tip: Include local keywords in the description, posts, and titles. For example: “Freelance Web Developer in Zaragoza” instead of just “Web Developer.”
They are code fragments (JSON-LD type) that help Google understand What type of business do you have, where you are located, what do you sell, what are your hours…
You can use tools like:
Most searches are already done from mobile devices.
And Google no longer gives second chances to websites that look bad on small screens.
Keys to good mobile SEO:
Your website must be truly responsive
Not only does it fit, but it is also comfortable to navigate with your finger.
Large, well-separated buttons
Fast charging (less than 3 seconds)
Avoid intrusive pop-ups
Legible texts and sufficient contrast
Usability designed for scanning, not deep reading
For years, Google has been applying the mobile-first indexing:
This means that the version of your website that counts towards ranking… It is the mobile version.
So it's no longer optional.
Do you want to know how Google sees your website on mobile?
✅ Use PageSpeed Insights
✅ Or Google's Mobile-Friendly Testing Tool: Mobile-Friendly Test
SEO isn't magic, it's strategy. And like any good strategy, it's measured. If you don't know what's happening on your website, you're flying blind.
The good news: Today we have free and brutal tools to know everything..
Here are your new best friends (if they aren't already):
1. Google Search Console (GSC)
Essential. Free. Brutal.
He tells you:
How many times do you appear on Google (impressions)
How many clicks you receive and from which queries
Which URLs are indexed (and which are not)
What crawling errors exist
Which core web vitals affect your ranking?
✅ TIP: Enter the report of Unlimited and analyze which keywords are already bringing you visits.
Can you improve those pages? Create new related ones?
2. Google Analytics 4 (GA4)
Although not as direct as GSC, gives you the user context:
Where your visits come from
What they do on your website
How long do they stay?
Which pages have the most bounce rate
And if you connect them both… pure magic.
3. Ahrefs, Semrush or Ubersuggest
These are already pro tools, with free or trial versions.
They allow you to track keywords, analyze the competition, view backlinks... and plan a strategy at ninja level 🥷
Tools | Free | Key Features |
|---|---|---|
Search Console | ✅ | Keywords, indexing, errors, performance |
google analytics 4 | ✅ | User behavior, traffic, conversions |
Ahrefs | ❌ | Backlinks, keywords, technical audit, competition |
Semrush | ❌ | Keywords, audit, market analysis, advertisements |
Ubersuggest | ✅* | Keyword ideas, SEO audit, backlinks (*limited) |
Don't drown in data. You don't need to look. All, all the time.
Here are the key metrics if you're just starting to improve your website's SEO:
Impressions: How many times does your website appear in search results? → If they're increasing, you're doing well.
Clicks: How many users click on your result. → Your title and meta play a role here, be careful.
CTR (Click Through Rate): Click-through rate to impressions. → Ideal: between 2% and 10% or more.
Positioned keywords: How many keywords are bringing you real traffic.
New backlinks: How many domains are linking to you (quality ones, of course).
Charging speed: The shorter the time, the better the UX and the better the SEO.
Bounce Rate: If someone enters and leaves quickly, your content may not be addressing their search intent well.
SEO Conversions: It's not just that they read you that matters... do they contact you? Do they buy? Do they write to you?
💡 Tip: Set a monthly analysis ritual, not daily.
This way you see real evolution without going crazy.
Improving your website's SEO doesn't mean mastering secret algorithms or spending all day looking at charts in hacker mode. It means Understand your audience, optimize wisely, and be patient.It's a back-to-basics effort, involving small adjustments that, when combined, help you climb the ladder.
If you've made it this far, you already know a lot more than most. And, best of all: You have clear tools and actions to start today.
Think of this as a gym for your website:
💪 The more you train it, the stronger it will be on Google and the more attention it will attract.
Now…
✔️ Audit.
✔️ Improve.
✔️ Create good content.
✔️ Earn your website in search results.
And if you ever feel lost, remember: en Zudro Digital Media We are here to help you.
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